CLIENT
Roadie
CLIENT
Roadie
CLIENT
Roadie
ABOUT
ABOUT
ABOUT
Roadie was having trouble with their email CTR rates and wanted a more intentional email design. Using their colorful brand focused on the wide variety of items their company ships, I created an email that focused on the way their users actually read the company emails. I created eye-catching headers and emphasized the most important information using big imagery and focused CTAs. As a result, their email CTR rate increased by over 1100%!
Roadie was having trouble with their email CTR rates and wanted a more intentional email design. Using their colorful brand focused on the wide variety of items their company ships, I created an email that focused on the way their users actually read the company emails. I created eye-catching headers and emphasized the most important information using big imagery and focused CTAs. As a result, their email CTR rate increased by over 1100%!
Roadie was having trouble with their email CTR rates and wanted a more intentional email design. Using their colorful brand focused on the wide variety of items their company ships, I created an email that focused on the way their users actually read the company emails. I created eye-catching headers and emphasized the most important information using big imagery and focused CTAs. As a result, their email CTR rate increased by over 1100%!
Driver Communication
Driver Communication
Driver
Communication
Enterprise Advertising
Enterprise Advertising
Enterprise
Advertising
I spent a lot of time researching the ways our users read the emails we sent. In doing user research, we found that our users felt comfortable with our app and automatically thought they knew what they were doing, no matter what changes were being implemented. As a result, our support lines were blowing up whenever something new happened because they wouldn't read our emails to learn about the changes.
So, I designed email headers that were direct and BIG so that readers would understand the information was important. We created CTA sections that were direct, frequent, and enticing for the user to click. We also used a variety of fresh imagery that included a mix of photography and illustration because we knew that our users had fatigue when we stuck with the same imagery they are used to.
I spent a lot of time researching the ways our users read the emails we sent. In doing user research, we found that our users felt comfortable with our app and automatically thought they knew what they were doing, no matter what changes were being implemented. As a result, our support lines were blowing up whenever something new happened because they wouldn't read our emails to learn about the changes.
So, I designed email headers that were direct and BIG so that readers would understand the information was important. We created CTA sections that were direct, frequent, and enticing for the user to click. We also used a variety of fresh imagery that included a mix of photography and illustration because we knew that our users had fatigue when we stuck with the same imagery they are used to.
I spent a lot of time researching the ways our users read the emails we sent. In doing user research, we found that our users felt comfortable with our app and automatically thought they knew what they were doing, no matter what changes were being implemented. As a result, our support lines were blowing up whenever something new happened because they wouldn't read our emails to learn about the changes.
So, I designed email headers that were direct and BIG so that readers would understand the information was important. We created CTA sections that were direct, frequent, and enticing for the user to click. We also used a variety of fresh imagery that included a mix of photography and illustration because we knew that our users had fatigue when we stuck with the same imagery they are used to.
So whaddayA say? Wanna work with a real one?
So whaddayA say? Wanna work with a real one?
So whaddayA say? Wanna work with a real one?
nathanscherer.com - Copyright 2024
nathanscherer.com
Copyright 2024
nathanscherer.com - Copyright 2024
